Paperchase // Final Photo's post Crit Feedback

After presenting work to peers in two of the organised critiques I received feedback mainly from the paperchase brief.  People like the illustrations but many thought the designs lacked colour.  Also the box which it was presented in looked unfinished and unprofessional.  I completely agreed with this feedback, personally thinking it looked like a cake box from the old bakers I used to work at. 

Feedback also suggested that the stamp and ink pad looked slightly unfitting with the rest of the work.  I decided that I could use these as a mock up of what I would propose to be designed and produced more professionally than I could do it using the college resources.

I also decided that it was important to give the outcomes more of an identity.  You can see how I furthered the design outcome in the image below:

1 x sketchbook
3 x greetings card set

The range now only has these two outcomes.  It looks so much more professional now though.

Alterations: packaging and presentation of the pieces, and 'okto greetings card' identity.