Type, unfortunately is not my strongest point. I feel that for the project (and after speaking with peers) the design of the campaign would suit a more hand - rendered typeface. This is because of the playful nature of the illustrations. An ordinary san-serif font does not seem to do the designs justice.
Postcards
(I have decided to call them postcards rather than flyers as flyers are so much more disposable than postcards. The idea of a post card is more thoughtful and something which people are more likely to keep, for example pinning it on the fridge in the kitchen rather than people often put flyers straight in the bin.
This simple design could be posted out to people to invite them to a campaign. As it features the logo, it should tie in well with the other products from the brief.
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