Friday, 21 March 2014

Wild Out West // Design Development

Initially I attempted a few different styles of hand - rendered type.  

The idea of it being hand - rendered is much more playful and fun than an average computer generated type.  Also because I have chosen to further the African Pattern theme it seems to make sense and tie in well with the overall aesthetic.



An earlier idea of mine was to have an octopus with headphones on, and the wire for the headphones would create the lettering for 'Wild Out West.'  I decided against this idea as it seemed to be less relevant than the other idea.



You can see the pencil drawing is a rough draft of what the band may eventually look like.  Below I experimented/ developed further the typography ready to scan into the computer.


I then digitalized the illustrations to manipulate into the correct size and shape for the band.






This is the design which I have sent on to Paddy and Megan for them to give me some feedback on it and suggest any possible changes they may wish me to make.



To help the client visualize what the final product may look like I have also sent on the band with an example of what the colour may look like.





After staring at the design for a while, I think the white space around the lettering is too much of a contrast to the pattern around the outside.  Here is my solution:

(still waiting to receive feedback from client)



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