Cheltenham // Evaluation

When I saw this competition I was really happy as it was purely illustration, and being a graphic designer who’s favourite way of working is illustration, I never really get purely illustration briefs.  In reflection I approached the brief from a very graphic design oriented way, considering how I could expand it and what printed deliverables I could produce from this brief.  I considered a few different themes, for example the mixture of cultures where I live – students, families, Hindu’s, Muslims and Christians all these factors make for an interesting area.  I later decided that I wished to do it about Amsterdam, as I had been there at the beginning of this year and loved the culture there and wished to explore it more.  I started off with some simple illustrations and later manipulated them alongside some lovely film photography which I took when I was there.  The layering up of illustration over photographs was really effective which is why I produced postcards from these designs.